August 30, 2009
August 26, 2009
August 24, 2009
August 19, 2009
August 9, 2009
August 6, 2009
第27回携帯電話コンテンツ／サービス利用者調査 - 【レポセン】
第27回携帯電話コンテンツ／サービス利用者調査 - 【レポセン】: "いる回答者の場合でも、認知率は34.9％に留まった。
サービス利用者数の増加に向けて、まず"
サービス利用者数の増加に向けて、まず"
August 5, 2009
August 4, 2009
August 3, 2009
Go and Track GPS Tracking » NAVIGON to ship PND with photo realistic cities and optional TV
Go and Track GPS Tracking » NAVIGON to ship PND with photo realistic cities and optional TV
High-end PND market
With this new product NAVIGON is further pushing the boundaries in terms of high-end PND. It further underlines the marketing strategy which tends to position the company as a high end PND brand. As a matter of fact, after recently stopping to sell its PNDs in the United States, the German company is now more than ever lacking the scale to effectively compete in the lower end of the market against TomTom and Garmin.
As European consumers are getting more mature and a second time buyer segment starts to emerge, the product mix getting a bit more balanced towards more advanced functionalities. However, in the short term the current economic situation in Europe is not favorable to that trend and many retailers are therefore limiting the display of high end products on their shelves. This short term situation might reveal dangerous for NAVIGON.
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